_ is life
Have you driven a _ lately
...for everything else, there's _
Nothing beats a great pair of _
So, now we know what a tagline is, and what it is supposed to accomplish. How do you go about writing one that does the job? First, ask yourself some deep questions.
1. What are you trying to advertise?
2. What do you want people to associate with your product or service?
3. What mood do you need to create? Funny? Sad? Serious?
Suppose you want people to buy your new shaving cream. When they see or hear your tagline, they must think of your product instantly; it must make them 1), want to shave, and 2), with your cream. Shaving is usually a mundane and sometimes dreaded part of a person's morning, so you want to put them in a humorous mood. Now you need a funny tagline that convinces people to rush out and buy your shaving cream and slather it all over their faces or legs.
What words make a person think of shaving, without the nics? Shave, lather, cream, soft, smoothe, touch, feel, sexy, desireable, skin, etc. Okay, now tie a few of those words in with the name of your product, Shavelot. The ideas are already racing through your brain. We decided to go with humor, but you want to avoid looking ridiculous or people won't take your product seriously.
Did King Arthur shave? Unlikely. And Guinevere would have gasped with horror at the sight of a razor approaching her delicate legs or underarms. So, that eliminates all those cool ideas you had for rhyming Shavelot with Camelot. But what about Sir Lancelot? Isn't he usually portrayed as clean-shaven? And wasn't he a famously handsome and valorous knight? Now we can figure out how to tie in handsome and valorous with your product. Sounds great, doesn't it? Lets try a few ideas:
When Lancelot goes to Camelot, he uses Shavelot. Shavelot with Lancelot! Maidens love Sir Lancelot. They'll love you with Shavelot!
The first two are ridiculous. The average modern man doesn't want to be associated with Medieval characters. However, the last one is catchy, and reminds men that women like a clean-shaved face. So, that will attract male buyers. But what about women?
Go To Page: 1 2
