GUERILLA MARKETING FOR WRITERS

Whether you write fiction or nonfiction, the game is all about selling books. If your books don't sell: (A) you don't make money, and (B) you'll have a harder time finding a publisher next time around.

Guerilla Marketing for Writers takes the popular concept of Guerilla Marketing, pioneered by Jay Conrad Levinson, and applies it to the field of writing and publishing. Like the other books, techniques are presented in terms of weapons and warfare, perhaps an apt analogy in these days of increasing competition.

Did you know, for example, that only six conglomerates control the English-language publishing industry? These companies, with their global approach to multimedia, can recycle an idea from hardcover, to book clubs, to movies, to soundtracks, to mass market paperback, to subsidiary rights – all without ever coming out from under their corporate umbrella. Meanwhile, writers are often the ones caught out in the rain.

With this book, a lot of time, and the determination to sell as many of YOUR books as possible, you can come in out of the rain and bask in the warmth of publishing success.

More than half of the 100 weapons are free, and twenty more are low-cost. A few are expensive, but the authors present ideas for limiting your out-of-pocket expenses. Some of the ideas will help you earn a decent living, regardless of the your royalty payments. All of the many weapons included fall into these categories:

1. Guerilla Marketing: The Right Idea at the Right Time
   • Why You Have to be a Guerilla Marketer
   • A Writer's Guide to an Industry on the Edge of Tomorrow
   
   
2. Weapons that Make You a Guerilla
   • The Most Powerful Weapons in Your Arsenal
   • The Most Powerful Weapons for Selling Your Book
   • The Most Powerful Weapons Inside You
   
   
3. Weapons Galore to Help You Sell More
   • More Powerful Publicity Weapons
   • Fusion Marketing Weapons
   • Weapons that Use Technology to Help You
   • Weapons that Involve Your Books
   • Weapons Made Possible by Your Ability to Write
   • Weapons Made Possible by Your Ability to Enlist Allies
   • Weapons that Deliver Free Advertising
   
   
4. Weapons That Are All About You
   • Weapons That Prove You're a Pro
   • Weapons to Make Part of Your Identity
   • Weapons for Communicating Your Identity
   • Weapons for Building Your Invincible Marketing Machine

"War Stories" illustrate many of the points, using popular and successful writers as examples. One story that caught my eye: Margaret Brownley, who gave out samples of Wind Song perfume (which she received free from the Prince Matchabelli company) to promote her novel, Wind Song. After sending perfume and lotions to chain bookstore buyers, distributors, newsletter editors, and bookstores, Brownley found that clients who received Wind Song gift packages increased their orders.

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