How Can You Protect Your Income? Never Stop Marketing

If you run a home business, you should feel great once you've landed one or two clients that keep you busy and keep your bills paid. What you shouldn't feel, though, is the need to stop marketing yourself and seek additional business.

No, you don't want to overextend yourself and risk losing existing customers because you can't handle the work adequately. But you need to keep an iron or two in the fire ... just in case.

When you're self-employed, it's far too easy to become reliant on one or two good sources of income. Life's good for as long as those sources keep paying, but what if the money dries up? Lose one or two clients when that's all you have and you've just lost your entire revenue stream. That's a scary position for any business owner.

What does regular marketing entail? It could be anything from a weekly or monthly ad in the local paper, networking with potential clients through your area's Chamber of Commerce or sending out occasional letters or brochures to prospects. Just make sure you regularly promote yourself to the people who are likely to need your services.

Yes, it might require some creative scheduling or extra weekend work if another customer signs up but every account you add provides a little extra insurance for your income. You might even find it's more profitable to hire some part- or full-time help to handle the additional workload.

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