Feel like you're out of the local business loop because you work at home instead of in a high-profile storefront? There are still plenty of ways you can generate community and media attention for yourself ... if you make business promotion an ongoing priority.
Following are some proven methods for attracting attention -- settle on the ones that fit best for your business, and start your promotions program today:
1) Take part in a community project ... or start one;
2) Support a charitable cause, donating your products, services or time;
3) Offer yourself as an expert source who is available for comments, background information and interviews in your specialty;
4) Write a guest column or question-and-answer piece for your local newspaper;
5) Prepare an annual report or newsletter, and send to the local press;
6) Print up a calendar or planner, highlighting key dates and events for your business, and send copies to your local newspapers and radio stations;
7) Sponsor a contest in your community;
8) Give out regular awards to deserving employees, customers or suppliers, and issue a press release to the local papers;
9) Sponsor a seminar or workshop for the public in your area of expertise;
10) Start a new community organization that serves others like yourself or people who might be clients, for example, a local home-based business chamber of commerce;
11) Find features of your business that can be tied in with holidays or special events. For example, if you are raising 12 children while running a home-based business, send the papers a press release before Mother's Day or Father's Day;
12) Sponsor your own special holiday. If you're an herb farmer, for example, consider something like National Cooking With Sage Day, and provide a release and sample recipes or tips to the papers.
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