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Expos, conferences and product shows are powerful business tools for profit-making
entities. Companies, big, small and home-based, utilize them as a way to grow,
develop and display their products. But these shows are notoriously underutilized and
sometimes misused. Some shows are downright useless. Given the cost and
time, if you are considering attending or participating in a show, you need to get full
benefit of its resources. I've worked and set up at a few conferences and have
learned a lot from the process. At the last conference I attended, I interviewed
participants to find their success tips. I combined these with what I've learned and
am providing it to you.
Expos, conferences and product shows come in many forms and provide many opportunities: • to meet and build face to face business and customer relationships. • to sell your product and generate immediate income. • to meet and build long term customer relationships. • to get training in your product field or service. • to evaluate your competition. • to test new products. • to introduce your company and products to the market. Failure To Capitalize The major reasons people underutilize conferences and shows include: • lacking preparation in setting up a display. • handling booth poorly during the conference. • arriving with unfocused objectives. • paying for a booth when merely attending the show was adequate. • choosing a conference that does not provide any benefits to your business (unrelated, too small, wrong attendees, too expensive.) It takes preparation to avoid these pitfalls and take full advantage of the benefits of a conference or product show. Check It Out Expos, conferences and product shows can be an expensive waste of time if they are unsuited for your business. Request information from the organizers. This will let you know what the theme of the show is, who attends, who participates, if products are sold directly from the booth, or if just orders are taken. It also lets you know the price of attendance and how much it costs to display. Of utmost importance is how many years the conference has been operating. Call some participants to see how they liked it and if it was worth the cost. Display, Attend or No Show The first step in preparing is the decision to display, to attend or not to go at all.
The copyright of the article Guest Article: Expos, Conferences And Product Shows, by Marcus P. Meleton, Jr. in Work-at-Home Parents is owned by . Permission to republish Guest Article: Expos, Conferences And Product Shows, by Marcus P. Meleton, Jr. in print or online must be granted by the author in writing.
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