Publicity for Your Home Based Business

• Associations Canada 1997/98 (don't miss the inside cover listing of yearly Awareness Events, sponsored by groups listed in the reference book - perhaps some of your services could be of use?)

• Encyclopedia of Associations, 33rd Edition (this refernce covers the US for the most part)

Using all of these publicity techniques, however, will not work at all if you forget one simple thing - creativity. Use whatever is especially unique about you and your business, and then find your slant. But make it fresh, interesting and informative. Otherwise, you do nothing but drive your customers away, instead of inviting them in.

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