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Creating Your Own Paid Newsletter


© Bonny Albo

Creating your own newsletter does take a certain amount of patience, time and resources, as well as a good eye for detail. But it can be a very lucrative way of earning a living out of the comfort of your own home. If you calculate the average cost of a yearly paper newsletter, delivered to your reader's home, it would look something like this:

- Cost of Paper : $5.00 / 500 sheets = $.01 / sheet
- Cost of Printing: $.03 / sheet (photocopies)
- Cost of Mailing: $0.45 / newsletter
- Cost of Labour: Free (your own)

Total Cost per Newsletter (6 pages, double sided): $0.64

If you charge the customer $30.00/year for a bi-monthly publication, (cost is $0.64*6=3.84) you will net $26.16 / per newsletter sold. Depending on the scarcity of the information you are providing will determine how much you can charge (ie: a technical publication for computer repair technicians could probably demand a higher charge than a newsletter about frugality).

If you spent ten hours per newsletter finding articles to publish, information sources to reference, as well as the design of the newsletter, you would be making approximately $2.62 an hour. It seems low, but it's really not - that's only when you figure that one person subscribes to your newsletter. If only 25 people subscribe, you are making $65.40 / hour (25*2.62/hour).

(NOTE: these figures are only to represent what you could earn if you decided to create and market your own newsletter. This is not to say that you will be able to, as there is an inherent risk in all business ventures.)

So now that you see how lucrative newsletter creation COULD be, here is the information that you'll need to determine if this is truly something "up your alley".

What is a Newsletter?

A newsletter can be a couple of pieces of paper stapled together and distributed to your friends and family at Christmas, or a full color, 20 page, professionally designed information source for people with any sort of interest that coincides with one another.

A newsletter can take any format that you can imagine, and can be completely created with your own home computer, a printer and some help from either an email mailing list or your local post office. This is one of the benefits of creating your own newsletter(s); you can start them anytime, anywhere, with very little invested other than your time.

Types of Newsletters: Paid and Promotional

There are two types of newsletters out there: promotional, which are used by business people as a marketing tool and are usually free, and paid, which is what this article will be concentrating on.

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Here's the follow-up discussion on this article: View all related messages

2.   Feb 14, 1999 9:37 PM
whats the best way to make money at home without a big investment

-- posted by jeranamo


1.   Nov 10, 1998 10:24 AM
I have always wanted to start a newsletter of my own and have always hemmed and hawed about doing it. The heaps of information and advice that you included makes your article the perfect reference to ...

-- posted by Wen





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