Every winter, the excitement of a whole new assembly line of awards show fashion fills the air. The Golden Globes are over, Oscar voting forms are in the mail and the SAG awards is in sight.
The Impact of the Oscars on Fashion
Dressing an actress nominated for an Oscar is the pinnacle of a designer's career. Year after year, Dior, Versace, Klein, Givenchy, YSL, Chanel, and many more will are in hot pursuit to woo the nominees to wear their original design.
Estimates indicate that a single dress worn on Oscar night can increase a design house’s sales almost overnight. Close to 1 billion people watch the Oscars. It is the cheapest and most glamorous way for a designer to get his or her name out into the public.
Oscar Dress Knock-Offs
This does not just benefit the original designer - it also helps designers like Victor Costa. Victor is the owner of one of the most successful knock-off design houses in the country. He, like many other knock-off designers, watches the Golden Globes and the Oscars to see what the stars are wearing.
Once a dress has been looked over, production of cheaper versions begins immediately, and are sent to the stores in anywhere from a few days to a week. A knock-off of a dress that originally cost $5,000 to make will be sold for between $250 and $300. That’s not too bad if you want to slink into a copy of Renée Zellweger’s Oscar 2001 canary yellow Jean Dessès chiffon gown.
A keen designer must also know what will and will not sell. If a dress is too revealing or impractical, many women won’t want to wear it. The designer knock-off is an exciting profession, and does a great service to regular women who want to look and feel like a movie star for a night.
The Impact of the Oscars on Fashion
Dressing an actress nominated for an Oscar is the pinnacle of a designer's career. Year after year, Dior, Versace, Klein, Givenchy, YSL, Chanel, and many more will are in hot pursuit to woo the nominees to wear their original design.
Estimates indicate that a single dress worn on Oscar night can increase a design house’s sales almost overnight. Close to 1 billion people watch the Oscars. It is the cheapest and most glamorous way for a designer to get his or her name out into the public.
Oscar Dress Knock-Offs
This does not just benefit the original designer - it also helps designers like Victor Costa. Victor is the owner of one of the most successful knock-off design houses in the country. He, like many other knock-off designers, watches the Golden Globes and the Oscars to see what the stars are wearing.
Once a dress has been looked over, production of cheaper versions begins immediately, and are sent to the stores in anywhere from a few days to a week. A knock-off of a dress that originally cost $5,000 to make will be sold for between $250 and $300. That’s not too bad if you want to slink into a copy of Renée Zellweger’s Oscar 2001 canary yellow Jean Dessès chiffon gown.
A keen designer must also know what will and will not sell. If a dress is too revealing or impractical, many women won’t want to wear it. The designer knock-off is an exciting profession, and does a great service to regular women who want to look and feel like a movie star for a night.
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