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Drink Urine, Sell Jeans?


© Susan Colebank

Sure, Chandler urinated on Monica's foot to take away the pain from her jellyfish sting. Feeling the warm yellow stuff on your foot is one thing, but drinking it? Why, that's the stuff that Dan Savage columns are made of.

Diesel has a new ad campaign touting "Save Yourself," with survivalist advice included in promoting over-priced demim clothing. Young black men and women are standing around, enjoying themselves, with glasses of what appear to be chardonnay. However, the flutes contain the bi-product of what may have been hours-old chardonnay.

This in-house campaign, which will appear on billboards and print ads, is targeted to that sought-after 18 to 35 demographic. And according to the campaign's creative director, this concept is based on Jules Verne ("20,000 Leagues Under the Sea") and 19th century ideals that include limited movement and thought. Which explains a whole lot. Why move to get a glass of water when your body replenishes your waiting glass? And why think too hard about this concept, or else you may just vomit?

Then again, that may provide a food group. Let's just hope that Diesel doesn't catch onto that one.

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