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Well, it's finally here: the newly vamped McCall's, now known as Rosie. Not only does this magazine go by the one-word title O does (if 'O' is a word), but it also utilizes the same design and color scheme of Oprah Winfrey's magazine extension. But no, the poor imitation doesn't stop there. Inside, there are notable quotables, in an easy-to-cut-out design mimicking Ms. Winfrey's style. Also, there are interviews with celebrities who have faced harrowing experiences (not to take away from the heart-felt interview between Rosie and Fran Drescher in regards to her battling ovarian cancer). However, Oprah cornered this market long ago -- the talk-show-host-turned-reporter. Why do we need this magazine? As O'Donnell once told an interviewer, she wants the most minimal of make-up and airbrushing done to her magazine -- including the monthly covergirl. Does she not realize that consumers buy these three-dollar magazines to escape from the pimply, wrinkly world that already stares back at us from our own mirrors? O'Donnell has also said that at first she wasn't sure how to put out a magazine -- what did she have to say, afterall? Then, once she saw how Oprah encompassed the virtue behind her show in an easy-to-carry glossy magazine, O'Donnell saw the light. The question is, why did she put out this magazine when she saw this market obviously filled? My feeling about Rosie is a lot like the way I view the Rosie O'Donnell Show -- a poor imitation of Oprah's media empire with a Good Housekeeping influence. Go To Page: 1
The copyright of the article Rosie is "O" So Oprah in Women in the Media is owned by . Permission to republish Rosie is "O" So Oprah in print or online must be granted by the author in writing.
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