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Talk about last minute nerves!
You have prepared a dynamite piece and gone through all the work and expense of this mailing and you then realize that your fate is in the hands of the United States Post Office! Not saying that they don't to an excellent job, but mail does sometimes get delayed passed a target mailing date. If you understand the production schedule of the typical mass mailing, it may not be quite so scary. No matter how sophisticated your voters may be, your mailing piece must shout out for attention to compete with all the junk mail and expensive advertising pieces received in an average household on a regular basis. Make sure your piece looks classy, is made with quality materials and looks professionally done. Begin layout and design of the piece in enough time to get it done and ready for mailing. The final mailing is to go out to the people that you think will vote for you. One thing I found valuable to include on this final piece is a small district map that shows the voting places. You would be surprised how many people do not know where to vote on election day. You have to try to be sure they know where to go. Do the targeting from voter histories and campaign lists, then order the labels and verify everything more than once. If you want to monitor when the mail hits, you can add names of people on your campaign that live in each of the areas. When you order mailing labels with names on them, allow about a week to receive them. And one more thing that can go wrong is at the printer. Talk to the printer in advance so he can schedule to get your job done. Let him know the deadline date and have him give you the date he needs your final design in his hands in order to get it done. Proofread and proofread and proofread! If you right it, always have someone else proof it. Always proofread the blue line and then ask to do a press check so you can see the photo quality, etc. Once your piece is off the press, let it dry before folding, trimming, or sizing. And remember to allow about 5 days for the printing process. Call the Bulk Mail Department and let them know when you are bringing in the mailing and you be there when the post office accepts or denys it. Yes, i said denys it. Make an onsite verification that your mail is accepted and processed by the post office. Believe me, if there is anything wrong with your paperwork, the postal Go To Page: 1 2
The copyright of the article Final Mailing! in Women in Politics is owned by . Permission to republish Final Mailing! in print or online must be granted by the author in writing.
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