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One of the most expensive items in your campaign budget is printing.
There are several ways to cut your printing costs. Probably the best way is to own a printing company like one of my opponents did, but I digress . . . You can begin by planning ahead and letting the printer know in advance as much as possible what your projects will be. This type of advance planning can mean better prices on paper; perhaps the paper can be purchased in bulk or maybe purchased in combination with another client. You can save as much as 50 per cent on your final bill if you discuss your paper needs with your printer early. Consult your printer about what paper sizes he is able to use most efficiently and then make your job to fit his specifications. Most printers have estimators that will help you figure out how to get as many pieces printed on as little paper as possible. So, use them whenever you can. Ask your printer also about paper stocks and for samples of the stock. Trade name stocks are expensive and your printer may know of some lesser known brands that will give you the same finished look for an inexpensive price. Don't let your graphic designer talk you into a higher priced paper. If you are going to print more than one piece during you campaign, a most effective way to proceed is to print all of your projects at the same time. You must, however, use the same colors, inks, etc., throughout. You will find that you can probably save as much as half my doing all the projects a once. You will find also that this is a good thing, because you will want to make a pattern of certain colors and design, your trademark as a candidate. Your pieces will be more recognizable that way to the voters. When you are ready to go to your printer, provide him/her with an accurate description of what you want. Know the quantity you need, the exact size of the piece, the kind of paper you want, including weight and color and texture, the number of colors of ink you want to use, and if there are bleeds or areas where the ink prints go to the edge of the paper. Know the number of photographs and whether it's black and white or color, how you want the job folded and where it is to be delivered. Remember that if you aren't specific, you printer will have an excuse to add extra charges for figuring out things you didnt explain. Be sure your graphic artist writes down all the specifications for the job clearly, so there are no questions or let the artist talk to the printer. Go To Page: 1 2
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