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Natural musk is prized for the intensity and endurance of its aroma and has historically been used as an ingredient in some of the world's most classic and expensive perfumes. The use of synthetic musk is now increasingly common in perfumes and other cosmetics although some perfumeries continue to use traditional recipes that contain genuine natural musk. World Wildlife Fund, known worldwide by its panda logo, leads international efforts to save life on earth. Between now and the year 2000, WWF, through the Living Planet Campaign, will engage the global community to take bold action on behalf of the world's wildlife and wild places. TRAFFIC North America is part of the worldwide TRAFFIC Network which is a joint program of WWF and the IUCN, established to monitor trade in wild plants and animals. World Wildlife Fund (WWF), known by its panda logo, leads international efforts to protect the diversity of life on earth. Now in its fourth decade, WWF works in more than 100 countries around the globe. Please visit World Wildlife Fund's website. They keep you up to date on wildlife around the globe.
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