Most web content creators and providers seem to agree it does not. Unless you find the exercise of of "getting it down in print" therapeutic, you most likely fall into this vast majority.
Let's examine the "keywords and phrases" on our title Caveman and search engine optimization with google, a major provider of search services.
With the term "caveman", we see a modest universe of 727,000 entries. However with the more popular commodity of seo (search engine optimization), we find a daunting 34,800,000 items. With 10 entries to a page your contribution may appear on page 3,460,000; not likely to be found by even the most avid searcher.
How to raise your page through these ranks is the art-science of seo and the topic of our series of articles.
Herein we will study the complex shifting algorithms used to "rank" millions of pages of similar content.
As stated by Google, "PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms.", are we having fun yet? Have faith gentle reader. We will walk hand in hand and create typical content, from top to bottom as we explore some of the more important, of these 500 million variables.
Lets start with some of the factors that we will cover using our from top to bottom optimization method.
- A valid HTML or XHTML document declares what version of HTML or XHTML is used in the document. The document type declaration names the document type definition (DTD) that is in use for that document. Often over looked, but the first stop for spiders of search engines that crawl your site. This one line of code also tells web browsers how to translate your page content, which in turn will affect how your page will display as well as time to load: significant to surfers as we all know.
- Meta data: This is inclusive of your title element, which provides information about an entire document and may only appear once. The most important of meta tags should tell both spiders crawling your site and human readers what you consider the major focus of your content, and is vital to page placement in any given search. Many of the 101 lesser flavors of meta data will be covered as well. Author, Keyword, Description et al.
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