Here are some handy tips on how to create a more effective newsletter for your nonprofit organization or volunteer program.
- The mission or vision should be prominently displayed either below the masthead or in an oval or box on the front page.
- List the Board of Directors, normally on the left-hand side of the front page. This gives them recognition, and it lets other readers know about who's working behind the scenes. If there is space, also list the actual staff of the organization, and/or contact information.
- Use a calendar of events. Depending on the circumstances, it can be a day-by-day monthly calendar or just a list of upcoming events and their dates. If it is a particularly tight program, you could even list upcoming birthdays, but be sure to ask for permission first.
- Include a list of sponsors, usually in the back page or the front of the newsletter. Some funders require that you use their name on any official correspondence. However, it is always a good public relations strategy even when unnecessary.
- Having an open letter "From the Desk of the Director" or "From the Board President" article on the front page, or the top of the second page, is great. Oftentimes Board Presidents or even Directors won't have the time or inclination to write something, in which case someone else can "ghost write" an article for their approval.
- Include a section that can be cut out so that people can mail it in to get more information on a program or to donate money. This section can be fairly small and simple, like the subscription cards that are in magazines. Since it is not a postcard, however, be sure to display the address it needs to be sent to.
- You can include a "Volunteer Spotlight" in each issue that recognizes the contributions of a special person. Always have the volunteer's permission, and include a photo and some background information ("When she's not helping at the office, Marie is a substitute teacher for County Schools…").
- Study the layout of newspapers, magazines, and other newsletters. If you have trouble filling up all the pages, do not leave a lot of empty space. Use creative fillers instead. Quotes (from comment cards, famous people, whoever-- as long as it says something noteworthy or interesting) and "Did You Know"-type statistics are excellent ways to fill up some space.
- There is no excuse for sloppy layouts, typos, etc. If no time is your "excuse", then you should consider sending out newsletters less frequently. That is better than producing a shoddy piece that gives readers a bad impression about your organization.
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