Automotive Mascots: Brief History of the 1930-1950 Car Hood Ornament Era
Automative Mascots in the 21st Century
Today the mascot has become a symbol of excess,or even gauche ostentation. The Mercedes star and Jaguar’s big cat may be the end of an era. Vestiges still appear on a few models, particularly as badges or side ornamentation. Dodge still utilizes the Ram on some of its trucks, but the glory days of mascots and hood ornamentation passed out of vogue in the early 1960s.
Motoring Mascots of the World by William Carlos Williams is a helpful resource about the world of hood ornaments. Other sources include:
- Mascots: Additional Notes and References, a follow-up article,
- American Arrow, where replica ornaments are sold, and
- Mascot Mania, where color photographs of a wide variety of examples can be researched.
The copyright of the article Automotive Mascots: Brief History of the 1930-1950 Car Hood Ornament Era in Classic Cars is owned by Dan Cooper. Permission to republish Automotive Mascots: Brief History of the 1930-1950 Car Hood Ornament Era in print or online must be granted by the author in writing.
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