What rules govern Internet transactions, what do we look for, why should the buyer give the seller money up front? Do we buy these fish sight unseen or, what happens if they send me something I didn't want? What happens if I don't like the condition the fish are in? These are a few of the many things that should be taken into consideration before buying tropical fish on line.
I think the first and foremost rule in any Internet company would be not to defraud or hurt the customer. When looking for fish online, check around several sites to look at the prices. Who gives out free shipping boxes or heat packs for transporting fish in? What kind of guarantee is offered, has the company been around for a long time? What do other people say about this company? Is the company using a secure way of doing money transactions?
You should even ask for references. If they are a sound company they should have lots of happy customers around that would not hesitate to give them a good word. A good web site should have pictures of their stock and fish and their setups. If I ordered fish from one company, and that company had pictures on their site and the fish I received did not look close to what the pictures were, I would be the first to get back in contact with them. If the vendor gave me a problem, I would not hesitate to report them to the proper authorities and, yes, even your local police department can get things rolling for you that way!
Any business that sells on the Internet should replace the merchandise without question or make some type of restitution if something is not right. Vendors should have the fish in stock and, if not, remove them from their stock list!
Many times I've had this happen to me. It's not right and I do not tolerate it very well. If a vendor doesn't have what people order, they should, at least let them know that they don't, and refund that portion of their purchase. Lots of times you may not want what they are sending you as the replacement. In the fish business, this is crucial because you may have ordered an exotic fish and received a lower-priced fish as a substitute.
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