I encourage you to read "From Anxiety to Access" by Simon and the "Travel Behavior Surveys" by Eric. In fact, I would even suggest that someone here today take on the task of translating them into Chinese. I say this, not only because they are historic documents that launched the current phase of accessible tourism, but because we would all like to see similar studies on Taiwan shape the future of accessible travel in the Asia Pacific region.
Eric's study found that:
The 42 million disabled travelers in the USA take 31.7 million trips per year, and spend $13.6 billion annually. Major areas of spending include $3.3 billion on airfare, $4.2 billion on hotel accommodations, and $2.7 billion on food and beverage. In addition, adults with disabilities patronize restaurants about once a week, and they account for $35 billion in annual revenue for restaurants.
Simon's study found that:
On average 80-90% of all travel by people with a physical disability is with a partner/caregiver, family or friends who do not have a disability. Of those who undertook travel with other people with a disability most traveled with 1-2 other people with a disability.
That is a lot of people with a lot of money to spend - and those are only consumer numbers from the USA.
It was the ocean cruise ship industry, not the airlines, who first learned how to turn those words into profit. When they created their successful business models they made accessible tourism sustainable. Part of their success came from understanding a simple concept that people with mobility difficulties know as "the path of travel."
Cruise ships are compact universes. If you can conveniently locate a tourist's necessities - and guarantee that the tourist can get to them with minimal effort - then you have a formula for success. In other words, do not just make a table in a restaurant accessible. Make a destination, like a restaurant, accessible from every possible starting point in the ship, or resort, or city. Create an accessible "path of travel" to an accessible destination and then you have an accessible product not just one special accessible item. You have a reason for tourists not only to pass through but to stay.
