Simon Darcy, of NSW, has done a great service by publishing his study "Anxiety to Access" and a host of follow-up reports laying the groundwork for excellence in marketing. Bruce Cameron, also an Australian, has aggregated and developed the market of Australian travelers-with-disabilities using Simon's studies to write guidebooks and articles
In the United States, Eric Lipp of the Open Doors Organization has done the first study of the purchasing power of the traveleds with disabilities market. Limited as it was to US travelers, many of us are busy encouraging the replication of this type of study in other parts of the world to give us better business planning data.
Bottom line? The market is out there. It is traveling. It is spending. And it has much, much more disposable income in reserve as it waits for the right products.
Next Article:
Four fundamental points to consider when developing travel and vacation products for this market.
Additional Reading:
"Anxiety to Access" - Study of Travel Behavior http://tinyurl.com/27ap6
"Market Study" - Open Doors Organization http://tinyurl.com/2t2mw
The Rolling Rains Report http://www.RollingRains.com
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