Keywords are the way people find information on a specific topic. The searcher usea a keyword in the search box to tell that program what information the user is interested in. How the search engine finds the information depends on the kind of search engine you choose to use. This article won't focus on the way a search engine searches, just the results.
When a person decides to use a search engine to search they need to use the most obvious keyword. A few years ago I became very interested in bats. I went to one of the more popular search engines and put in the word "bats". I got more than just information on the flying mammal. I was given sites on baseball bats, Austin Ice Bats - Austin's hockey team, and even a site with an email client named after the bat.
I found several sites that I enjoyed, and got together for an information site on bats. After a while, using the word "bat" or "bats" in the search engine was not enugh. I kept finding the same sites. So I tried using other terms that were related to bats. I could not remember how to spell "Chiroptera". I tried bat scientific, bat genous (yes I know that is not spelled corretly), then I remembered that "Chiroptera" means "hand wing". So I put "hand wing" in a search engine and Chiroptera was on the third site, I then searched with both the "Chiroptera" and the "hand wing" terms. I got some of the same sites, but not all the same, and not all in the same order. It expanded my search to use the more secific terms. The search did not yeild as much usless information as the "bat" term had. I also used some of the names of the bats, like flying fox and fruit bat. I would not advise using "mexican freetail". Not a good return there!
The trick with keywords is to try to think of as many relevant words as possible. The more options you give a search engine the more relevant sites can be found. Looking at the descriptions for the sites. If you arelimited on time make sure to only go to the sites that have relavant information in their descriptions. It is very easy to get side tracked at sites that contain information that may be interesting, but is not on the topic you are researching. Make a fold in your bookmarks - "check out later" or something similar. That way you can get on with the business at hand and return to the site when you have more time.
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