No Secrets
Prepare an outline that can be presented to the interviewee ahead of time so that they can prepare appropriate answers.
Use your Head
Just because you have researched the company, doesn't mean you can fly by the seat of your pants in the interview. Write your questions down in an easy-to-read format. Don't rely on your memory. You may forget an important question and may lose respect in the eyes of your client if you have to come back because you weren't well prepared.
Use your eyes and ears to be alert. Keep up with the current news. Sometimes, news worthy events occur in between the time you made the appointment and the day you interview. Be aware of any events that may influence the company or product you are researching.
When preparing your list of questions, avoid those that can be answered with a simple yes or no. Word your questions in such a way that the interviewee must give more information.
If you follow these tips and prepare for your interview, you should find the actual interview will go much easier. Watch for the next article, Part Two - Handling the Interview.
For more information, I suggest you go to http://www.humansource.com/trendspotting... for more information. Bruno Vanasse has written a comprehensive column on Basic Interviewing Techniques.
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