Stately Pride


Stately Pride

In the current affairs of the world, it is surpassingly easy to become focused on world-geography, events, etc. But it is perhaps in this very global society that we need to stress the importance of pride and knowledge in what we have, right out our own back door.

What's in this Lesson:
Teacher Guide
Student Activity, Step-by-Step:
Step A: Gathering Research
Step B: Organizing Your Ideas
Step C: Mapping Out Your Presentation
Step D: Charting Data
Step E: Creating Slides
Step F: Creating the Brochure
Step G: The "Dress Rehearsal"
Step H: The Presentation

Teacher's Guide:

Working in teams of four, students will be "hired" by one U.S. state per team. Their job is to promote that state as a marketer would. Each team will be responsible for researching their state, creating a brochure highlighting the state, and giving a 10-minute presentation that would entice people to visit that state.

Objectives:

To introduce students to the business of marketing and promotion, guide students in the process of creating effective presentations and promotional materials, increase awareness of the diversity of the United States, and build persuasive writing skills.


Prerequisite Skills:

Basic knowledge of Microsoft Publisher for brochure creation, and basic knowlege of Internet navigation for research.


Time Allotted:
Approximately 4 weeks

How to Begin:

Have a general discussion with students about the business of marketing and promotion. Explain the importance of knowing who your "target market" or audience is in order to create effective marketing and promotional materials that appeal to that group. Instruct students that in this activity they have just been hired as marketers by the Governor's office to convince a specific target market to move to, or visit "their" state. Then divide the class into teams of four and assign each team a state from a different region in the United States. Each team must keep in mind the market they are targeting as they research their state, prepare a comprehensive and persuasive presentation about that state, and create a compelling brochure highlighting the state's most attractive features.


Extension Activity

Have students create their own Web site for the state they are promoting. The Web Site PageWizard in Publisher will allow them to select a one-page or multiple-page

The copyright of the article Stately Pride in Teaching & Technology is owned by Phebe A. Durand. Permission to republish Stately Pride in print or online must be granted by the author in writing.

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