How to Start and Maintain a Successful Storytelling Group/Guild

Decide what members of the group will gain from becoming members. Will they have a chance to tell, learn and listen to stories - after all, isn't that the main reason you are forming the group? Will you send out a newsletter? The most successful clubs and/or guilds I have belonged to and am in touch with send out at least a quarterly newsletter - monthly or bi-monthly are even better. Even though I do desktop publishing and am visually oriented, I have come to realize that the design of the newsletter is not as important as regularity of receiving it and the information that is included. Even a one-sheet update works. Or, if most of your members have e-mail access, a regular e-mail newsletter is easy, fast and doesn't involve the cost of printing and postage. In any case, make sure that someone who is willing is in charge of the newsletter. Other benefits to members can include a directory of tellers, either in print and/or on a club website; group performance opportunities - for example, TELLABRATION!; and the strength in numbers for any project tackled - a conference, seminar, retreat or hiring of a nationally known teller.

Here are some cautionary tips from groups I have known:

• Business is important, but be sure not to overdo it at the regular meetings. Many groups form an Executive Board that meets regularly, opening their meetings to interested members, to form the business plan and aspirations.
• Avoid conflict between members. More groups and clubs have failed because of misunderstandings. We are all different and have different opinions, but need to be reminded of what is "good for the group." This is why strong leaders are important.
• Lack of consistency can ruin a group. Have a consistent time, date and place for meetings. Follow a consistent structure at the meetings - some groups have a theme for each meeting, others have open telling and others bring guests as listeners. If the newsletter is to be published monthly, make sure it is.
• Remain financially sound. Even a small, casual group will have expenses. Determine a fair membership-dues-price and decide how many meetings someone can attend without becoming a member - non-members may also receive one newsletter as an introduction. Having a substantial treasury helps with advertising the group, holding special events, hiring well known storytellers, being able to donate a gift to your meeting place and will give the
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