Nevertheless, Ms. Burk and the NCWO are by no means backing down. They intend to organize a protest at next year's (April 2003) Masters if a woman member has not been admitted to Augusta by then. They will certainly be joined by others, including Reverend Jesse Jackson and his Rainbow Coalition, who are offended by the discriminatory practices of Augusta. As for going to the sponsors of the tournament for support, Ms. Burk need not bother. In a pre-emptive strike, Johnson cancelled the sponsorships of Coke, IBM and Citigroup, opting to broadcast the tournament commercial free rather than giving them the chance to snub the Masters. So when Tiger Woods attempts to earn a historic third consecutive green jacket, he will be doing so at a televised but nonetheless private show being put on by a private club. There will be picketers carrying signs and shouting disapproval, but will this be enough to budge the obstinate Hootie Johnson? Doubtful. Mr. Johnson and the club members that he speaks for live in a privileged world that has suited them just fine for a long time. They are quite slow to change, as is evidenced by the fact that it was not until 1990 that the first African-American member was admitted. This came a full fifteen years after Lee Elders became the first black man to play the Masters. Hootie does not rule out the possibility of a woman gaining entrance into his club someday. But he adamantly states that there is no chance of this event occurring prior to next Apirl, regardless of what Martha Burk and others do or say. This is his right under the law of the land.
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