The Art of Being Michael Jordan

Michael speaks to everyone by saying nothing in particular, other than "buy this product". And we do just that. Whether you are black or white, male or female, God fearing or atheist, Knicks fan or Bulls fan, you cannot help but admire Michael’s grace. Admiration is often followed by imitation, making him the ultimate spokesman for whatever he chooses to speak for.

The tremendous influence he wields could be utilized in countless ways. Jordan could promote the eradication of racism, ushering in a new millennium of tolerance and brotherhood. He could be a one man United Nations, bringing about peace in trouble spots across the globe. If he saw fit, I bet he could convince mankind to pitch together to feed, clothe and shelter the needy.

Instead, he chooses to segue from endorsement machine to entrepreneur. His sales pitch has always been to show us what greatness looks like. How long will we continue to buy what he’s selling? How long will he be a reflection of what we all wish we could be? How long will it not matter that he has been no less, but also no more than the world’s greatest athlete? No doubt until Madison Avenue finds someone new for us to want to be like, which will be fine with Mr. Jordan, because he has become Madison Avenue.

The copyright of the article The Art of Being Michael Jordan in Sports Issues is owned by Roy Pickering. Permission to republish The Art of Being Michael Jordan in print or online must be granted by the author in writing.

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