How to Identify Your Critical Success Factors - Page 2


© Bert Markgraf
Page 2
Apply this to all your customers, group them according to their critical success factors and then decide where your energies and investment should go and where your growth will come from. It will come from those areas where the critical success factors that your customers have identified match what you can do well and easily. By going through this exercise, you will be putting your efforts where they will do the most good for your business.

For more reading I recommend the following book, in Acrobat eBook reader format, available through Suite101 from eBooks.com:

Smart Marketing: What Big Companies Practice and You Should Learn About Marketing, Branding and Business Development

Rosenzweig packs the text with success stories to support his claims, as well as marketing plans gone wrong with suggestions to avoid similar downfalls. For example, in the 'lesson of the hot dog,' he builds a marketing tip around a real-life experience he had catering a party with hot dogs. Like the successful projects Rosenzweig recounts, his own lessons are catchy and memorable. The tone is conversational, but the message comes through loud and clear: Business owners can market their companies without breaking their banks.



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