2. Send out a sheet of promotional information with all your invoices for the next month. Make sure whatever you're offering is attractive and make clear that the offer is only good for a limited time. You want people to order now rather than later and maybe pick up some business which would have gone elsewhere.
3. Make a list of your top revenue-producing customers and, of those, identify the ones which are the most profitable. Find out if they need anything and, if so, make them a special deal to nail down the business. You'll get both an early start and their loyalty.
4. Identify a couple of common products which generate good sales and good profits and calculate a promotional price. Whenever customers call during the next month, tell them about the promotion and try to sell them your promotional products.
5. Finally, there's nothing like an efficient business and a well-planned operation to really get things going. Spend a couple of weeks, while you wait for the other four items to kick in, organizing and up-dating your contact lists, your files, your promotional material and your product information. If you're slow, your customers and suppliers will be slow as well. If you're disorganized, you're going to be slow. If you have all your information at your fingertips, you're going to be able to respond fast and you'll get those orders in fast. The, if you're well-organized, you can ship fast and bill fast. That'll get your cash flow in shape again.
None of the above are earth-shattering or radical innovations but very few businesses do any of the five and even fewer do all five at once. Try them and you'll surprise your customers. Then you'll surprise yourself when the cheques come early this year.
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