As a matter of fact, the product is not the most important thing - the promotion is. You can promote and make millions without having a product (Windows 98 comes to mind) but sit on your perfect product waiting for people to come to you and you'll never see any business volume.
Fortunately the Internet once again has an answer - a site which gives you ideas on how to promote, whether you have a product or not, and one that fits any budget. Go to the Business Promotion Idea List run by the government of British Columbia to get ideas. Do all this and you're likely to sell a lot of product. Unfortunately, the more effective ideas are also the more expensive ones. Still, I found some inexpensive things to do which helped business.
In the end, these ideas, though useful, are not going to make or break your new-business-model, virtual, knowledge-based small business. Your promotion is based on personal referrals. It is motivated by your satisfying your customers' needs better at lower cost. It is free. It is effective. It is more difficult than putting out a sign on the sidewalk but much more satisfying.
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