Selling, Marketing and Promoting

After you've set up your business and you have the superior product or service you wanted to offer, your concern shifts to finding customers. To get customers, they have to know about you so you have to promote your business. Once potential customers know about you, they must be convinced that they should do business with you and then you have to actually close some deals. That's the marketing and selling.

To illustrate how to do this on a web site, I suggest you have a look at this site by a Dr. Nunley which I came across recently. I have no other relationship with Dr. Nunley and don't even like his site but I think he has done what he set out to do extremely well.

Look at his home page: If you're concerned about finding customers, the key words of marketing, selling and promoting are all there. He offers lots of free articles, courses and tips. He has some audio features for those who like technology, a free newsletter and he offers to tell you how to set up similar features on your web site. Finally, he addresses privacy. All the key features for a successful business promotion are there.

Next, he promotes his own site. This is what he writes: "Kevin's articles on marketing and business appear each week on AOL, Prodigy, DEMC, Home Business Magazine, Wealth Builder, Opportunity World, and 100 others!" Do a search for Dr. Nunley on Yahoo and you'll get 3116 pages for him. Now that's promotion.

The really great thing about the Internet is that almost everything about it is public and is therefore available to everyone to study and learn from it. This Dr. Nunley site is well done and well-promoted so we can study it, look at the source code, look at the search engine listings and learn how to do as well or even better. Then all it takes is some hard work.

For a more in-depth discussion of this subject try the "Growing Your Own Small Business" course at Suite University.

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