A network is a group of people with a similar interest who try and help each other. If you're in a small business network, you can bet someone else has had the problem you're having and can help you. In addition, the network will give you leads for further business and help you find suppliers. All in all, a good network offers invaluable support for the small business.
There are networks based on all kinds of interests and characteristics but the best one for a small business is one that includes participants in your target market. Since a market is made up of customers, suppliers, competitors and public organizations, your ideal network has good representation from all these groups.
A network also needs to meet. The best ones have regular weekly meetings and are small enough so that you can get to know most of the regular participants personally. Through each of those contacts you have access to their own extended network so that the total number of people accessible through your core network can be quite large.
The stated purpose of many networks is to generate leads and sell to other members. Look up the Platinum Business Group for an example of such a network. For many small businesses, the possibility of discussing problems with others is at least as important. Networking Magazine takes such an approach.
To find your own network, don't try the search engines — you will get thousands of links on how to network computers. Instead, ask around in your local business community. If a suitable network doesn't exists, start one.
Go To Page: 1
| Here's the follow-up discussion on this article: | View all related messages |
For a complete listing of article comments, questions, and other discussions related to Bert Markgraf's Small Business topic, please visit the Discussions page.