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Now that you have settled on your distribution mix, determined your discount schedule and set your terms and conditions, you can now solicit specific wholesalers and distributors directly to start a working relationship. For book sales by direct mail, to trade association, to government agency, and direct to library markets you will be the distributor. However for your other distribution requirements (i.e., chain bookstores), you will need to approach a wholesaler or distributor that caters to your industry.
The best way to approach a wholesaler is to treat them like a trade reviewer. Send them an Advance Review Copy (ARC) package. And of course, make sure your follow up with a phone call or letter to ensure receipt of your information. Approaching a Distributor To approach a distributor, contact them by phone to locate their buyer. Once you have determined the buyer, you can deal with the buyer directly. They will probably ask for a book, sales information, and publicity material based on their interest in your book and the information you have provided, they will order directly from you. Other ways to find a good Distributor/Wholesaler 1. Contact other small and independent presses to see who they use 2. Contact publishing associations and ask their recommendations 3. Reference the Literary Market Place Don't be afraid to ask people for their recommendations. You'll be amazed how helpful and willing they are to give you the information you need. Remember, most established self-publishers were once novices. Go To Page: 1
The copyright of the article Finding a Distributor/Wholesaler in Self-Publishing is owned by Donna Murphy. Permission to republish Finding a Distributor/Wholesaler in print or online must be granted by the author in writing.
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