For those who participated in last month's poll the answer is here!
Poll Question: "How much does it cost to self-publish?"
Poll Answer: "This is a trick question."
The reason this is a trick question is because the amount will vary per person and per project. I just finished working with an author who was able to get her book completely published and on Amazon.com, BarnesandNoble.com, and Borders.com for less than $2,000. She printed 500 copies of her book and she was able to keep production costs low since she was able to perform most of the duties herself. It only took her 5 months to complete her book from start to finish. Keep in mind that her book subject is on Y2K information and is time-sensitive.
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LET'S GET BACK ON TRACK
Let's get back to our original trek of book promotion, since last month was dedicated to on-line/on-demand publishing. Before, we were discussing the process of book promotion. I mentioned that book promotion (for this series) would be broken down into general, pre-publication, and post-publication activities. I've already discussed the general book promotion, so let's cover the pre-publication activities.
Pre-publication activities occur before your designated publication date. The purpose of this phase is to get the word out about your upcoming title. You want the trade and your audience to get excited about your book to help boost sales when your publication date arrives. Your book is not "officially" for sale to the public at this point - you are simply sparking interest and hyping up your book.
If someone orders a copy of your book at this time, by all means take the order and give them a pre-publication discount. Once your books are hot off the press, you can send them their copy ASAP. If you have your books back from the printer already, you should jump at the chance to take orders. Pre-publication gives you the opportunity to give discounts because a large portion of your orders may be from direct sales.
Your activities for the Pre-publication phase of self-publishing will consist of the following:
1. Developing a Marketing Plan
2. Building a comprehensive mailing list
3. Sending an ABI form to your "priority" list
Note: your priority list is custom made by you. It is that group of reviewers that would be most important to get your book in front of; those who would most likely give you a favorable review.
4. Sending an Advance Review Copy (ARC) package to everyone on your mailing list
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