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Reviews of Three Up-And-Coming Search Engines - PlanetSearch, Google, and GoTo.com - Page 3

© Paula Dragutsky

You And I Predicted To Benefit: According to GoTo.com's developers, paid listings will result in high-quality, relevant web sites appearing among the first results.

As far as I know, GoTo.com is the only search engine that charges for listings. Until now, webmasters have used various tricks (coding invisible keywords in their articles, duping the engine into repetitive listings, etc.) to get advantageous placements, but they haven't been given the option to buy their position.

Search System: GoTo.com's design and search system make it impossible to get confused. The home page contains only a search box - no special features, news, etc. There's only one way to search - enter the terms you're looking for in the search box. That's it!

Searching is speedy and result relevance is comparatively good. At this time only a small percentage of the items in GoTo.com's system are paid for. It's non-paid web pages come from Inktomi's crawler.

Cost Per Web Page Visit Displayed: Even at this early stage in GoTo.com's development, many search words will retrieve paid for web sites among the first few results. Each of these results displays how much the advertiser is paying per visit for his position on the list.

Results: The title, fairly full description and URL are given for every result.

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