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Let's continue with our example of trying to find information that will be helpful in buying a new refrigerator. After selecting the category Refrigerators, you're offered three categories of information - Refrigerator Decision Guide, Basic Search, and Tips for Buying Refrigerators.
Tips for Buying: If don't know what to base your purchasing decision on, click on Tips For Buying Refrigerators. Here you'll find information about several features of refrigerators, (e.g., price, freezer location, shelves, bins, etc.), and a discussion of why they may be important to people with particular needs. Basic Search: Your next step might be to search for products by selecting Basic Search . The Active Buyer's Guide search system provides two ways to search - by specific brand or model, or by using its menu to specify the features you want. For example in refrigerators, you can specify the price, brand, color, freezer location and size. I have found this search feature to be extremely useful and effective. Each result includes a link to a picture of the product, a list of over 40 features (including color, capacity, yearly energy consumption, refrigerator shelf type, etc.) retail outlets selling the product, reviews of the product, and the price. (Of course, the list of features varies by product.) Selecting a result transports you to a page for that specific refrigerator which includes links to product reviews and online vendors who sell the item, plus links to general information about refrigerator features and a glossary of terms relating to refrigerators. Side-by-Side Charts: A fabulous feature of Active Buyer's Guide is that you can compare all the features of an unlimited number of resulting models in a side-by-side chart by simply checking the Compare box included for each result. Decision Guide: The Decision Guide (in this case Refrigerator Decision Guide) is an interactive question and answer exercise which is supposed to provide you with a list of the products that best fit your needs. You're asked to specify which features you care about most, rating how desirable a particular feature is to you. The "tradeoffs" are where it really gets tricky. For example, would you rather have an icemaker and one bin or three bins and no icemaker? My attempt to use the Decision Guide did not result in a list of products appropriate for me. You may have a different experience.
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The copyright of the article Reviews of Two First-Rate Consumer Search Engines - Page 2 in Search Engines is owned by . Permission to republish Reviews of Two First-Rate Consumer Search Engines - Page 2 in print or online must be granted by the author in writing.
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