Suite101

The Under Assistant West Coast Promotion Man


© FactoryGirl

Well I'm waiting at the bus stop in downtown L.A.
Well I'm waiting at the bus stop in downtown L.A.
But I'd much rather be on a boardwalk on Broadway

Well I'm sitting here thinkin' just how sharp I am
Well I'm sitting here thinkin' just how sharp I am
I'm an under assistant west coast promo man

Well I promo groups when they come into town
Well I promo groups when they come into town
Well they laugh at my toupee, they're sure to put me down

Well I'm sitting here thinking just how sharp I am
Yeah I'm sitting here thinking just how sharp I am
I'm a necessary talent behind every rock and roll band

Yeah, I'm sharp
I'm really, really sharp
I sure do earn my pay
Sitting on the beach every day, yeah
I had two flops, I break my ass everyday
I'm real real sharp, yes I am
I got a cravat and a seersucker suit
Yes I have

Here comes the bus, uh oh
I though I had a dime
Where's my dime
I know I have a dime somewhere
I'm so sharp
You won't believe how sharp I really am
Don't laugh at me, I'm no phony
I'm no phony, no, no

TUAWCPM, released as the US B-side for "Satisfaction," was recorded in May 1965 at Chess Records in Chicago. It is credited to Nanker Phelge, which is the pseudonym for compositions by the group as a whole. The song is and upbeat Blues number featuring country-twangy guitars and great harmonica work.

The song is supposedly written about and dedicated to London Records West Coast Promotion man George Sherlock. I don't think I'd be flattered if they'd dedicated such a song to me. Don't get me wrong, it's a funny song but it is also a very calculated put down.

To some extent, the criticism of "promo" men is valid. In the early days of Rock & Roll the record companies had no idea what they had or what to do with it. The men hired to promote rock often didn't listen to the music. I'm sure the last thing the Stones wanted was a chaperone. Not that they didn't need one. It seems some of the wildest stories in Stones lore come from US tours. I don't know what Mr. Sherlock thinks of the song. Maybe he has the ability to laugh at himself, safe in his knowledge that he is the "necessary talent behind every rock and roll band."

     

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The copyright of the article The Under Assistant West Coast Promotion Man in The Rolling Stones is owned by FactoryGirl. Permission to republish The Under Assistant West Coast Promotion Man in print or online must be granted by the author in writing.

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