A Gift Certificate for Your Thoughts


Gift certificates or vouchers to online stores - call them what you will. Whatever name you use - there's little doubt they are much sought after online. We're often able to stack them with other gift certificates to earn free gifts for ourselves, or to at least score discounts when we shop. Market research sites tend to award them as incentives, too. It works out well. We, the respondents, get rewarded for our opinions, and research companies are spared the postage costs that go along with sending checks to their survey takers.

Vouchers to Amazon.com would be one of the most popular incentives sent to respondents. Companies offering them include the following:

TEST SPIN - USA

Test Spin is a site that promotes your chances to win vouchers to Amazon.com quite heavily. In fact, you're entered to win $600 to spend there, just for joining. This site, which started earlier this year, asks you to take surveys, give your opinion on web sites, or to take part in online focus groups, much in line with other companies I have reviewed here. You're only eligible to line up to take part, however, if you live in the United States, and are aged eighteen or over.
Another US only site offering prizes that include "GCs" is The Restaurant Poll.

OCTANE - USA AND CANADA

This panel is open to residents of both the United States and Canada. Each time you take a survey for SpireMedia's Octane Panel, you're rewarded with an Amazon.com gift certificate to the value of ten dollars. Vouchers are only sent out quarterly. They keep track of how many surveys you have taken, and send you a gift certificate for the appropriate amount, after three months. As the vouchers are sent to your email address, they naturally enough request that you type it correctly!

AND A COUPLE - INTERNATIONAL

For those of us on the other side of the globe- fear not. A couple of research companies also reward international members using gift certificates to the larger online stores. I've had positive experiences with all of them.

Vividence - each survey brings rewards.

The first to come to mind is Vividence.. This site's main focus is the evaluation of web sites. Clients pay them test their creations, basically- and that's where we come in. If invited to take a survey, you need to download their browser. (This can be a problem on a Mac computer. I also had problems with one version of IE5). If all works well though, you're in luck and will be asked to complete various tasks at their site, to help them evaluate its effectiveness.

The copyright of the article A Gift Certificate for Your Thoughts in Market Research is owned by Susanne Stanyer. Permission to republish A Gift Certificate for Your Thoughts in print or online must be granted by the author in writing.

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