The Brand Institute
There is something about Brand. Just read the comments on message boards around the place. I'm yet to see a negative comment. At the risk of generalizing- they're a survey favorite. I admit I do rave less these days, as I'm not keen on their recent promotion of affiliate links that earn for them, at the end of surveys, and also the page you are taken to when you join or update your membership details. (A sign of hard times in the research industry maybe?) However they are still one of the best research panels to join, for the following reasons.1. The surveys are fun. I've always had a great time taking them. They're different to most surveys online, as you're asked things about word association, or the sounds of possible product names. I for one find that really enjoyable.
2. They pay, and well. This more than makes up for the silent patches. The company is active, and the surveys quite unique.
3. Management. I have always received prompt and professional replies to my enquiries. Once I had computer trouble right when a Brand Survey arrived. (Quel horreur!) I wrote to let them know I was dashing to an internet cafe to complete their survey..and they gave me extra time! That scored them Brownie points and more in my book. They also thanked me for my enthusiasm. The intangible that makes you want to share your opinions with them is there.
So they are into brand names?
Yes. By taking surveys for the Brand Institute, you are actually helping companies to name new products or services. I didn't know, until taking my first survey a year ago, that this could be so much fun. When you take a survey for them, you could be presented with a series of possible product names for a car or for cat food, for instance..asked what the labels make you think of..asked later in the survey which ones you remember..asked which ones roll off the tongue..which product names you would choose if they were yours to name.
Linguistics lights me up just quietly so I have a wonderful time with all the word play, when I take their surveys. I also enjoy that it is all hush hush and that we must never release this top secret information to a soul, lest they be competitors.
