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Your Internet Recruitment Niche

© Sharon Hill

On the World Wide Web, just as in newspapers, there are larger general-audience 'publications' as well as smaller 'niche publications.' In the area of newspaper recruitment, for instance, you, an Indianapolis employer, might want to advertise your graphic arts position in the metropolitan daily newspaper, the Indianapolis Star. You might also want to consider the "Employment Weekly" distributed in the same area, published in nearby Plainfield. And maybe you will also decide to advertise in "Editor and Publisher Magazine" or other trade journals in the graphic arts field.

Similar alternatives are available online, also. While Monster.Com, Yahoo Careers, JobOptions, Jobs.Net, etc. will offer access to up to millions of candidates in numerous fields of interest as well as a staggering number of resumes to search, you might want to consider the online 'niche publications' - those sites specifically tailored to reach the audience of job seekers with the skills and experience you need.

In just a small search I found numerous industry-specific sites: www.greatinsurancejobs.com; www.dice.com (high tech jobs); www.accounting.com; www.healthcarejobstore.com; www.marketingjobs.com; www.journalismjobs.com; www.showbizjobs.com ; www.teachingjobs.com; www.wanttoteach.com; engineerjobs.com ; www.financialjobs.com; www.plumbingcareers.com .

The question is, of course, how many job seekers actually find these sites, visit with any regularity, and post their resumes. While the cost of advertising on these sites is less than that of the 'big guys' the 'cost per thousand' factor, much like newspaper comparisons, must be factored in here. Like I've said before, nothing is a bargain unless it delivers results. Let's take a look at three of these sites.

Dice.com, exclusively for IT professionals, boasts a 36,000+ job database, 475,000+ homepage hits each month, and an all-time high of 4,175,000 job views the month of September 2001. You can make a one-time purchase of 3 jobs, each viewable for 30 days, for $495. Membership packages, which include resume database access, customer support via a one-on-one conference with a service representative, a link to your firm's site, and a service called OSCAR, (with automated tools such as ad posting and removal, and statistics on ad views) are available. Dice.com does not offer the pricing on these, however, without a phone call to discuss your individual advertising and recruitment needs. Your Dice.com ad will also appear on other career sites such as Yahoo, and Classifieds 2000.

Journalismjobs.com, launched in 1999, claims to be the largest and most-visited resource for media jobs, with the largest database of resumes for journalists. They report more than one million page views each month. Employment ads, including resume database access, are $50 each, viewable for five weeks. This site also offers an Employer Folder, which keeps a list of every online applicant to your position, with a link to their resume. It also reminds you when an ad is due to expire, so that you can renew if necessary.

The copyright of the article Your Internet Recruitment Niche in Recruiting Employees is owned by Sharon Hill. Permission to republish Your Internet Recruitment Niche in print or online must be granted by the author in writing.