Newspaper terminology - knowledge is power - Page 3
© Sharon Hill
Next column we will take a look at two mythical firms, and walk you through a determination of the best publication for their advertising dollar based on the various papers' circulation, cost-per-thousand and penetration figures. We'll show you how to convert this to a logical process for your own firm. Then we'll discuss rates and the various discount options available to you.
The copyright of the article Newspaper terminology - knowledge is power - Page 3 in Recruiting Employees is owned by Sharon Hill. Permission to republish Newspaper terminology - knowledge is power - Page 3 in print or online must be granted by the author in writing.
