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The 2 main reasons made me start this serial of articles I call "Pizza in Space" is in fact three!
Lets start by using the old formula and make "the last the first". "We dreamt of a warm plaza and got a lonely billboard in Cyberspace - What went wrong with our company web site?" is an article almost Antique in net terms - as it a paper presented at a conference entitled "Marketing on the Internet and World Wide Web", Sydney, August 1996. But the content in Bruce Bickerstaff's article is highly alive. My strongest advice for anyone who want to "go web" or already are "on web" - is to read this article a.s.a.p. (Bruce Bickerstaff is Managing Director, Meet the People Pty Ltd) The next part is related to the above article, as I have seen many travel agents and tour operators out there with "dead dogs in space" - websites neither barking nor wagging one's tail... What do I mean? When a travel professional have invested (sometimes heavy) in a presence on the net, then he/she should expect a return in one or another way - at least in enabling the company to stay more easy in contract with professionals or travelers. But how will you react when you find a site, it give you the name of the company and maybe some programs (the "programs only tendency" is a subject we will come back to in a later article). Then the Travel Agent / Tour Operator give you street address, telephone and fax numbers - and that's it. Would you like me - skip it and find another agent / operator - or would you close your Internet connection, launch your fax program and send a fax? Maybe a fax cross the planet with the cost this includes - when you in fact should be able to send an email when you're online anyway? So why have some websites not even listed their email addresses? In most cases because the management have not read Bruce Bickerstaff "Lonely Billboard in Cyberspace" or Professional Travel's "Pizza in Space". But honestly I think the reason for such problems are quite obvious - the decision-makers know "they must be there", but don't always "know how". Remember this is decision-makers that is not afraid of putting their noses into every hotel rooms toilet - to ensure that their guests will have a good (& clean) holiday or business travel... Go To Page: 1 2
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