New Bush Ad


© Frank Monaldo
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"When I hear Bush say, `You're either with us or against us,' it reminds me of the Germans. It conjures up memories of Nazi slogans on the walls, Der Feind Hort mit (The enemy is listening).' My experiences under Nazi and Soviet rule have sensitized me."   -   Wealthy supporter of Left-wing causes George Soros.

"The administration works closely with a network of rapid-response digital Brown Shirts who work to pressure reporters and their editors for undermining support for our troops..."   -   former Vice President Al Gore.

Americans are typically a congenitally open, friendly, and hopeful people, and they find mean-spiritedness distasteful and off-putting. Americans prefer happy endings over smug, sophisticated cynicism. Former President Ronald Reagan played to these virtues and easily defeated an incumbent pessimistic president, who looked to future and only saw decline. When President Bill Clinton was mired in the muck surrounding his prevarications under oath, Clinton managed to shoulder the mantle of victim-hood and make his accusers appear vindictive. Vindictiveness appeared to many as even tinier than Clinton's smallness. This comparison worked to Clinton's benefit and made it politically impossible to convict Clinton in the Senate.

The Republicans have recently carefully crafted a campaign commercial that plays on the American aversion to excessive partisanship by splicing together vitriolic anti-Bush ads and speeches by Democratic and Left-wing leaders. The commercial can be found at www.georgebush.com.

The campaign ad begins with a title scene: "The Faces of John Kerry's Democratic Party. The Coalition of the Wild Eyed." The title scene is followed by the wildest eyed partisan of all, the person with a soul of a vice-president, Al Gore. To a background of hearty cheers, Gore shouts: "How dare they drag the good name of the United States of America through the mud of Saddam's Hussein's torture prison."

The MoveOn organization is a limitless reservoir of anti-Bush hatred and exaggeration. The Bush ad inserts a clip submitted to a MoveOn campaign ad contest. It shows a red stylized image of Adolf Hitler over the words "What were war crimes in 1945..." followed by a similarly stylized image of George Bush, with his hand up vaguely reminiscent of a Nazi salute, and the words, "...is Foreign policy in 2003." All the time in the background, there is the drum beat of voices shouting "Sieg Heil! Sieg Heil!"

Next the Bush ad sequences through facial close-ups of speakers addressing anti-Bush crowds worked up to a fever pitch:

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