For the last few years more and more organizations are celebrating this festival as commercial venture. This year the government has also jumped in to promote the festival so as to promote the culture of Pakistan. It has been made a part of spring festivities which continue for about one and a half month and includes fun fairs, flower shows, food fairs and kite flying competitions.
Kite making has developed into a big industry in Pakistan. Thousands of people are involved in this industry and are earning their livelihood from kites and thread. The small festival originating from Lahore has now spread all over the country enlightening the welcoming festivities of spring.
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