The Green Ribbon Campaign is an organisation that is campaigning for higher levels of New Zealand content on the radio and televison.
The organisation's web site states that "The Green Ribbon campaign is asking for an achievable level of content with particular emphasis on children and young people. We are calling for 30% on television (already in the 20's), plus a level of 10% New Zealand music on radio (currently 8%)."
The rationale behind the campaign seems to be that New Zealanders need to see ourselves on air and have our own culture represented, rather than anyone else's.
This would mean an increase in New Zealand-made television on our screens and New Zealand music on the radio.
The Green Ribbon Trust is supported by APRA and prominent New Zealand personalities such as Neil Finn, Fiona McDonald and Paul Holmes.
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