Electronic Newsletters
If you are familiar with the Internet, Web and e-mail, you might want to create an electronic newsletter. This is a way to get your news out there on a tight budget. With the e-mail, postage is free. It also saves on printer paper and ink or the cost of taking it to a printer. With an electronic newsletter, you can freely use pictures and links to other sites and articles of interest on the Web.
You can create an electronic newsletter using a word processor that allows you to export to HTML or Web page editor. If you aren’t comfortable with these software packages, just write your newsletter as a friendly e-mail and attach photographs if you want to include them. Remember whether you are creating a Web page to be sent or attaching photographs to e-mail, you want to keep the graphic files small in size. No one wants to open their e-mail and have huge files to download. Another thing you can do is to place the newsletter Web page on your Web site or in any space you have on other sites such as MP3 and just e-mail a link to the newsletter rather than sending the full page. If it’s on your Web site and you have access to statistics, you can then see how many times that web page is viewed.
Print Newsletters
You can also create print newsletters for regular postal mail. If you feel comfortable with word processors, you can create a very professional looking newsletter and either print it yourself or take it to the printers. Keep in mind that color copying will be more expensive. You can choose to spend the extra money or use graphics and photographs that look great in black and white. As I mentioned in my previous article on keeping in touch with your fans, you should have your mailing list up-to-date so that you can quickly compile a list of names and addresses of your fans and contacts.
Writing Your Newsletter
The purpose of a newsletter is to make people aware of who you are and what you are doing. In your newsletter always include important news such as the dates and places where you are playing, new CD and song release information, record deals, and recent reviews. In addition to these news items you might include photographs of the band and fans from recent shows. This is always a winner with fans. Other items to consider for your newsletter:
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