Invite parents, board members, and administrators into your class. If you're bold enough, tell them they don't have to schedule a day, but just have the office buzz when they've arrived and would like to watch. (That way, you can't be accused of staging a "show" just for them). The layperson needs to be shown that music isn't just singing out of a book anymore (at least, I hope that's not what you're doing!). Make them aware of the connections with literature, history, math, and other areas. Let them notice how tickled kids are when they've played that xylophone part or the recorder. When many parents see their kids performing on an instrument, chances are, you'll have a fan.
If you run into the "I wasn't good in music, either" parent, ask them what they had done in music. Show them the variety music holds in the 1990's, as opposed to the probable singing from books that they've done. (Don't get me wrong: I'm not knocking singing; I'm knocking singing out of books as the ONLY method of teaching music. That's not teaching music. That's learning a tune and reading words.) Again, invite them to class sometime. The average person just does not realize what a music teacher actually does. (In fact, many folks in education don't, either).
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