Why Sell At All?
Even if you're still at the early stage in your career, it's important to make sure that you have SOMETHING that your audience can buy. Let me show you why this is vital...
You've probably noticed already that there are a LOT of other people out there trying to do the same thing that you're doing. Anything you can do to set yourself apart from the crowd will help audiences remember you, so that they can tell others about you. Additionally, I've found that when a new fan has the opportunity to interact with you in a PHYSICAL, TANGIBLE way, they'll become an even more vocal supporter.
For instance, I was out a few nights ago watching some cover bands at a local hangout. All were strong, and a few could have a bright future if they hooked up with the right songwriter. The band that people remembered, though, was the one that had NICE SHIRTS. Folks in the crowd practically cooed over them, especially after someone took the initiative of getting the sound guy to model the shirt.
Maybe these guys weren't the BEST band that played that night, but folks who walked home with $5 shirts will certainly be talking about them in the future.
Get Some Gear
In an earlier article, we looked at how you'll know you're ready to release a CD. Those rules still apply, which means you'll probably need to come up with something else to sell to your audience. As always, you can find some great deals on the internet, so you won't have to fork over much money of your own.
T-shirts and stickers are both staples of the independent music scene. It's getting easier and easier to get these made, too. All you need is some artwork.
I highly recommend getting some professional help when you're thinking about logos or graphics for yourself or your band. Too many artists make the errant assumption that if they can write words and music, they can also design logos. Believe it or not, many good artists are more than willing to barter their services for an up-and-coming band, or they'll work for free to expand their portfolio and make some connections. Check out LassoBucks (http://www.lassobucks.com) for a list of artists who are willing to work on trade.
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