Promoting Your Mural Creation


© Jo Murphy

Having painted murals for a long while a girl just has to go professional!!
Why?

Because she will run out of walls to paint if she doesn't - that's why!
The more an artist works at muraling the more intriguing it becomes. The more artists get together on the discussion boards and talk about designs and curiosities that could become murals the more new ideas come to the surface. Of course when new techniques are discovered and talked about they need to be practiced and polished. So contracts need to be secured and benefactors need to be convinced that they need (not want) a mural created just by moi !

Right?
How then do artists ...
  • discreetly self promote
  • gain public spaces within which to paint freely
  • let people know that affordable and attractive murals are locally available?
  • get the word out that business is thriving!
  • explain the fantastic benefits of featured murals
  • create and awareness that murals will enhance the working environment
  • assure CEOs and entrepeneurs that a mural will add zest to their marketing atmosphere
  • and explain how artworks, other softeners and constructued spaces that allow one to experience spirituality can improve a work-place ethos
  • The trick to professional promotion I believe is journaling UH? have I suddenly switched topics????? No! ! ! !
    I believe strongly that Journaling is the key to running a sucessful mural creations business. I recommend recording the process of Mural Creation from beginning to end each and every time you start even the most minor of projects. Take notes from the beginning of the idea. Draw wildly and prolifically, right throughout the process and even after the completion record the celebration of its creation with copious photos, other products and spin-offs that have been created on the way. Why not have Giclee Reproductions created? They can either be huge reproductions of the entire mural or small vigenettes of the bigger picture. Work up and market the idea of future funding by presenting communities and benefactors with production development options with fundraising potential. Be clear from the beginning that you have the capacity to do this and you will see future artistic projects materialise. If you are serious about your work you will need to gently and with open honesty guide participants about how to capitalise on the warmth and loving atmosphere you have created.

    Don't miss anything!
    Whether it is the tiniest weeniest drawing or the most huge of muraling affairs - journal the lot. Lately I have spent a lot of time with my agent working out a system for accurately quoting costs. We have been creating reliable methods of estimating materials, scaffolding, time and labour. I have had to develop ways to successfully negotiate contracts. Sometimes the 'behind the scenes' issues are major and sometimes they are quite trivial but none-the-less they are important aspects of the business of Mural Creation.

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    Here's the follow-up discussion on this article: View all related messages

    13.   Feb 14, 2004 11:50 PM
    In response to message posted by humorous_sage:

    Thank you for the info.
    I still haven't forgotten about the wild geese!
    Jo ...


    -- posted by brisbaneartist


    12.   Jan 7, 2004 12:29 PM
    In response to message posted by brisbaneartist:

    The last time I looked, Amazon.com and Barns and Noble were listing my books al ...


    -- posted by humorous_sage


    11.   Jan 6, 2004 12:40 PM
    In response to message posted by humorous_sage:

    "My three books are: "Quality Service Pays," Published by ASQ Quali ...

    -- posted by brisbaneartist


    10.   Jan 6, 2004 8:15 AM
    In response to message posted by brisbaneartist:

    The material Sara presents on web sites is worth the price of the course -- eve ...


    -- posted by humorous_sage


    9.   Jan 5, 2004 12:40 PM
    In response to message posted by humorous_sage:

    for that course and it looked great.
    When you do it want to share with us how y ...


    -- posted by brisbaneartist





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