5 Ways To Promote A New Web Site


© Karen Kalis
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Did you just finish designing the perfect web site? Regardless of how great it looks, it won't help your business unless people know it is available on the web. Here are a few highly effective ways to promote your web site to potential customers.

It's All In the Name If you haven't done so, make sure your URL is easy to remember, spell and is descriptive of your industry or business. No matter how good the content is, few will visit if they can't remember or spell the name. Choose a URL that is representative of your company's name, an abbreviation of your company's name, or a description of your product or service. People who use the web frequently seem to favor short, to the point descriptions. Keep that in mind when registering for your domain name.

Search Engines Adding your web site information to as many search engines as possible will allow your web site address to come up during category and subject searches. Most search engines have instructions for submitting your URL, but if you can't find them, try using the "help" feature. Submission services make listing your web site a snap by automatically sending information to the search engines with a few clicks of the mouse. Most of these are free or have a nominal charge. Remember though, that a lot of search engines do not immediately update their files, so you may have to wait from a few hours to several weeks to have your web site added to their lists. Once you have added your URL to the search engines, make sure to check your email regularly to see if there are any follow-up instructions. Several search engines require a confirmation from you or they won't list your web address.

Promoting Your Site Another way to help people find your web site is to add your web site address to all of your promotional materials including business cards, letterhead, brochures and marketing materials. In this day of immediate information, people want to know more about you NOW. Make it easier for them by adding a signature line to your email with your company's name, tag line and web site address. It's a terrific marketing technique! One quick click and people have access to your site. Finally, don't forget your print, TV or radio ads. Consumers can quickly access more information about you and your services if you remember to add your web site address.

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