Zero Time - Lots of Money?

We are indeed entering a new era of business execution - yesterday is an eon ago. Web companies are setting the pace and GenX is making use of its boundless energy to create success. Here are a few things worth keeping in mind.

New lines of businesses are formed when competing or complementary companies come together to compete for the value of a customer relationship - known as Digital Marketplaces.

They go beyond simply buying or selling. They involve customer service, order acquisition, fulfillment, clearing, settlement, payment flow and more. Digital marketplaces provide many different types of services for many different types of customers - all in one business. They reduce the time of each transaction between a customer and and producer.

By driving down transaction times, they drive down transaction costs. For customers, real value is measured by the velocity at which you move through time. Value comes from shortening your time-to-market, your time to the deal, and your time to the technology.

The most important kind of time is the time that it takes to acquire and retain your customers. Digital marketplaces are flypaper for customers and vendors.

Time and information, rather than money, are what people are trading on. Time zero is about building the kinds of infrastructures that will help you serve customers along the dimensions of time and information.

Good Luck!

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