A New eMagazine with a Client Side Perspective
the fact that this is a highly targeted publication reaching the decision makers and purchasers of globalization services world wide, it is a highly desirable advertising vehicle.
ClientSide seems to be designed, in part, to serve as a "match-making" resource, pairing clients with vendors. Is that one objective?
Yes, it is one of the objectives. This eMagazine will be a powerful tool in that regard.
With the economy in a slump (I won't use the "R" word!), and a general uneasiness about international affairs, do you think clients will put localization and globalization plans on the back burner? No, I feel that when this economy is in a slump, global companies tend to look outside the US for revenue. I think that there will be some cut backs, but as an industry, I think there may be growth in this area. Due to the current economic situation, I think companies will look to reduce costs and shorten time to market cycles, not cut programs. This is where The ClientSide News and Shaun P. Daggett Consulting will add value to this industry, by helping to provide these solutions.
If ClientSide fulfills the its ambitions, the e-magazine will serve to improve the process on both sides of the market equation. And a funny thing might happen: buyers and providers might realize that they are on the same side, the side of culturally sensitive, accurate and informative communications. Good luck, Shaun!
Latest Articles